Located in Monticello, Utah, Four Corners School of Outdoor Education is a non–profit organization that works on the Colorado Plateau encompassing people from Arizona, Colorado, New Mexico, Utah.

Alchemy worked with the City of Monticello, San Juan County and the leadership at Four Corners School for six years to explore, design and plan for a dynamic science center in the heart of the Colorado Plateau – a remote and high desert landscape. In 2002, Alchemy hosted a series of scoping meetings with city and county leadership, residents and other stakeholders to explore the community's willingness to pursue the idea further.

With support from government grants, individual donors and business, Four Corners School and Alchemy conducted an extensive Market Feasibility Study for the project and a comprehensive Business Plan for the Canyon Country Discovery Center. Over the six years of the project, the aim was to create strong community support for a bold concept, to involve and engage as many local and count residents in the creation of the concept, and to involve them in moving the concept from planning to reality.

The approach deployed by Alchemy always put the community, its customer (the Four Corners School) and evidence first. Members of the community and the Board of Directors of the School played a primary role in shaping the nature of market research, they tested and challenged evidence that was found, and created the programmatic concept and ideas for the Center going forward. Once members of the community showed high interest, an Interim Leadership Team was created to champion and guide the project from the market feasibility study through the business plan.

Alchemy and FCS conducted over 32 community focus groups to assess acceptance of the idea with local and regional residents. These groups were communicated to through the project to inform them about progress, challenges, and opportunities. 15 organizations from across the U.S with strong similarities to the FCS concept were researched and contacted. 12 were interviewed and a "best practice" criteria was created to align these important success factors into the business model of the Canyon Country Discovery Center. Visits were made to 2 science/discovery centers (Bemidji, MN and Albuquerque, NM) for concept testing and review. Numerous possible partners in the Salt Lake City area were visited and interviewed. Alchemy's team of professionals and interns facilitated meetings, conducted background research, coordinated various entities contributing to the project, and drafted the primary reports, deliverables and brand/identity materials to the client for review and comment.